By creating an AI audience panel, you can get instant feedback and affinity scores on your marketing campaigns and creative ideas to better understand how your concepts will resonate with your target audience.
In this tutorial, we'll show you how to use ChatGPT (optional) and Zapier to create an AI audience panel chatbot for instant creative feedback.
You’ll need:
- A Zapier account
- An Open AI account (optional) if you want to use the GPT-4 model—Zapier comes with 3.5 by default.
Steps:
- Generate audience personas in ChatGPT (optional)
- Create a new chatbot in Zapier
- Customize the chatbot’s settings
- Set up the chatbot's system prompt in the Instructions tab
- Connect your audience persona data as the knowledge source
- Configure the chatbot's actions
- Test your chatbot with sample creative ideas