Generating follow-up strategies for sales leads

Design follow-up strategies that transform sales leads into customers.

We're going to use Claude to help us create a multi-touch follow-up strategy for sales leads that keeps prospects engaged without being too pushy. We'll generate a mix of emails, calls, and social media outreach.

Steps we'll follow in this tutorial:

  • Provide business context and ask Claude for a strategy outline.
  • Group activities by outreach type and order them chronologically.
  • Generate email templates optimised for engagement.
  • Create phone call script outlines with open-ended questions.
  • Get examples of non-intrusive social media engagement.
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