Use AI to analyse competitor Google reviews

Learn how to build an automation that uses AI to analyse your competitors’ Google reviews.

If you’re running a shop, bar, restaurant or other physical location business, then it’s handy to find out what customers think of your competitors. One of the easiest ways to do this is via their Google reviews.

To save you time trawling through them manually, let’s use AI to create quick automated summaries of their reviews.

In this tutorial you will learn how to:

  • Build an Airtable and Zapier workflow to manage the process.
  • Use SerpApi to search for Google Maps locations and retrieve their reviews.
  • Use OpenAI to summarise the reviews and add them back to Airtable.

You’ll need:

  • OpenAI Platform account and at least $10 of credit. Note: this is separate from their ChatGPT app.

Let’s see how it’s done.

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