Keeping track of press mentions for your brand is a key part of a good PR strategy.
You can DIY the process by setting up some Google Alerts and monitoring them as they come in. Or, if you’ve got a big budget, you can hire a PR firm to monitor the press and compile regular reports telling you what’s being said and make recommendations.
If you don’t want to do either of those, however, you can replace the PR firm with AI to produce the same reports automatically - and at practically zero cost.
In this tutorial you will learn how to:
- Build an automation that does a weekly check for mentions of your brand in news articles.
- Compile the text from these articles into a digest.
- Send the digest to ChatGPT to get a summary report.
You’ll need:
- Zapier paid account
- NewsAPI free account
- PhantomJSCloud free account
- An OpenAI Platform account and at least $10 of credit. Note: this is separate from their ChatGPT app
Let’s see how it’s done.