Easy and effective ways to repurpose content with AI

Barbara Jovanovic is a master of efficiency, especially when it comes to content creation.

In our third live expert workshop, she walked me through how she turns raw video content into polished posts for blogs and social media - using AI tools that anyone can access.

It was an inspiring 60-minute session to watch if you’re interested in using AI for content repurposing, content automation, and overall efficiency in content production.

Here’s a taster of what she showed us:

Real insights: Getting out what you put in

Barbara kicked things off by stressing one key principle: the power of starting with genuine insights.

All the work Barbara and her team do in the agency starts with getting real insight from their clients. Usually in the form of an informal interview or fireside chat with the founder where they can glean specific info - whether that’s strategic like hearing about a new feature or product launch, or more broad info like the founder’s experience or journey.

By using real, meaningful insights, you set any AI tools you use up for success.

“If you start with generic information, you’ll end up with generic content. But if you begin with real insights, the AI can help you turn that into something valuable and relevant,” she told us. “It’s not really about the prompt; it’s more about that starting point.”

The content Barbara’s agency produces as a result deeply resonates with its intended audiences.

But what if you’re working for yourself? Barbara recommends sitting down on a Saturday and just talking about what you’re working on. Record your thoughts, and then repurpose them as content (if you’re unsure where to start, you can steal her workflows that she shared later in the session).

The content cascade

Barbara then showed us how she goes from a recording of an interview with a founder client to multiple pieces of high-quality content, using AI.

Her workflow and tools include:

• Riverside - for recording and generating transcripts
• ChatGPT - for generating key topics from the transcript and drafting social media posts
• Claude - for polishing ChatGPT’s drafts
• Superwhisper - for recording voice notes to refine Claude’s output
• ChatGPT - for unearthing anything else from the transcript that enhances the social post drafts
• seo.ai - for optimising content for search

“Whatever I publish, whether it’s a blog post or a social media post, it always goes through ChatGPT first, then Claude,” Barbara shared. “It’s never just one or the other. When I’m writing something like a blog post where I’m adding multiple sources of info or multiple transcripts and I need the AI to make a narrative out of all that - ChatGPT does a much better job. But for some reason, Claude is so much better at copywriting. So I use Claude for polishing the writing”.

She also shared with us the prompts she’s created over time and uses to get reliable responses from ChatGPT and Claude. Her prompt sheet is available in the transcript of the recording.

The secret to better prompts: voice notes

What Barbara walked us through next is something I think everyone should lean into more, especially if you’re working with long-form or more complex content.

After running interview transcripts through ChatGPT and Claude with her refined prompts, Barbara then moves on to prompting by voice notes. She showed us how she uses Superwhisper, an AI-powered voice-to-text app.

Why voice notes? When she’s talking instead of typing, Barbara says she feels less in her head and feels like she can go into more detail. It gives her prompts a level of nuance that’s hard to achieve with text alone. Ultimately, this leads to better outputs from the AI.

“I have had 100% more success when I prompt by voice notes because I am more detailed, I’m less self-censoring,” she told us. “When I’m writing, I’m trying to be more specific and concise, but the reality is I may not be able to articulate exactly what I’m trying to say”.

Dealing with prompting challenges

Barbara also opened up about the challenges she faces when working with AI. She told us a few strategies she’s developed for avoiding issues, like:

• Pre-empting typical AI behaviour and mitigating it within her prompts
• Running Claude’s output through ChatGPT or vice-versa along with a transcript, to verify statements are true and haven’t been hallucinated
• Constantly reminding AI to “use the attached document” so it doesn’t hallucinate
• Using CAPS in prompts for emphasis
• Asking the AI to take a deep breath (really!), especially when you’re deep in a chat and it feels like the AI’s lost its way

And more.

You can watch the full recording to hear all of Barbara’s strategies and tricks for getting reliable and high-quality responses from AI. You’ll also find out the other tools, workflows and strategies she uses within her agency that help her be more efficient and maintain good working relationships with clients.

Enjoyed this post? You might like these:

• Learn how to use ChatGPT (free course)
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