About this event
Maryrose Lyons and Claire duPreez have co-created solutions to solve the most common painpoints faced by savvy marketers. They use AI automations to solve repetitive marketing tasks and in this session they will share what they have learned about automating email marketing.
The full set of automations they have created is available in their Advanced AI for Marketers course.
In this session, we will demonstrate how to build a layered AI automation to tackle the most time consuming email marketing tasks faced by all marketers, irrespective of sector.
- Outbound AI automation to deliver value to a warm list
- AI automation to create hyperpersonalised emails
- Designing personalised email banners to maximise conversions
You'll learn practical ways to streamline your meeting processes, enhance customer interactions, and boost your team's efficiency using AI-powered tools. One not to miss.
Sign up below to catch this event. Recordings will be emailed to all those registered.
When
Recording
Resources
Introductions
- Maryrose Lyons
- Founder of AI Institute, Ireland
- Digital marketing veteran
- Focus on AI and marketing innovation
- Claire du Prez
- Based in Cape Town, South Africa
- Works in EdTech and AI marketing consulting
- Focus on practical AI applications for business value
AI Automations in Marketing
- Maryrose and Claire discussed two use cases for no-code AI marketing automations
- Demonstrations on how to use make.com for AI marketing automations
- Offering a course on AI automation for marketers
Demonstration of AI Automations
- Claire’s Demo
- Automating personalized email outreach using make.com
- Integration with Google Sheets, Perplexity, Claude, and Gmail
- Emphasized the impact of personalized emails, with increased open rates by 20% and engagement rates by 40%
- Maryrose’s Demo
- Automating blog creation from YouTube transcripts
- Highlighted the use of Claude for content generation
- Showcased integration with Webflow for publishing
Cost and Tool Recommendations
- Make.com offers a free account with 2 scenarios and 1,000 operations per month
- Paid version starts at $9/month when billed annually
- Alternatives include Zapier, Lindy, and Gum Loop
- Importance of choosing the right tool based on API availability
Q&A and Discussion
- Common use cases for make.com include event repurposing, course completion certificates, and summarizing meeting notes
- Importance of API considerations for tool selection
- Discussion on the evolution of AI in marketing and the need for marketers to adopt AI automation
Next Steps
- Course on AI automation for marketers starting on October 22
- Opportunities to connect with Maryrose and Claire via Slack for further assistance and learning.
Timestamps
00:00 Introduction to Efficient Blogging
01:17 Meet Mary Rose Lyons
02:20 Introducing Claire Dupre
03:00 Practical AI Applications in Marketing
05:33 Understanding AI Marketing Automations
06:53 Deep Dive into Make.com
08:23 APIs and Their Importance
10:59 Claire's Demo: Personalized Email Outreach
24:42 Mary Rose's Demo: Repurposing Content
26:54 Website Integration and Podcast Examples
27:51 Setting Up Scenarios and API Configuration
28:51 Building the Demo: Iterators and Text Aggregators
29:40 Using Claude for Content Creation
31:11 Publishing on Webflow
32:40 Automation Benefits and Troubleshooting
37:22 Cost and Efficiency of Automations
39:59 Advanced Use Cases and Future of AI in Marketing
45:25 Q&A: Prompts, ROI, and AI Waves
56:58 Conclusion and Final Thoughts