How I use AI as a creative tool
About this event
Dan Shipper, co-founder and CEO of popular tech and productivity newsletter Every, will join us to share his insights on using AI as a creative tool. Specifically, he'll explore how he leverages ChatGPT, Claude, Spiral, Lex for creative writing and idea generation.
As the host of the AI & I podcast and an experienced entrepreneur, Dan brings a wealth of knowledge to this session. Writers, entrepreneurs, and tech enthusiasts - if you're looking to make AI your creative partner and unlock new possibilities in your work, this workshop is for you.
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When
Recording
Resources
Exploring AI's Role in Creative Work with Dan Shipper
Dan Shipper, co-founder and CEO of Every, shares insights on how AI can enhance creative work. He discusses his collaborative process using AI tools such as ChatGPT, Claude, and their custom-built Spiral prompt builder. Dan explains the structure of Every's offerings, from their daily newsletter to software tools and courses. He also provides a glimpse into how AI aids in deep reading, writing workflows, managing repetitive tasks, and even personal psychology. Throughout the conversation, Dan emphasizes the importance of taste, iteration speed, and intellectual curiosity in leveraging AI for better creative outputs.
00:00 Introduction and Background
00:44 Exploring AI Tools and Offerings
02:15 The Role of AI in Business
04:57 Deep Dive into AI Applications
07:09 Enhancing Reading with AI
14:04 Analyzing and Applying Literary Insights
25:45 Collaborative Writing with AI
27:28 Using AI for Meetings and Synthesis
27:47 Lex: The AI-Powered Writing Tool
29:36 Streamlining Writing with AI
30:16 Customizing AI for Target Audiences
30:44 The Role of AI in Writing and Editing
32:29 Promoting Content with AI Tools
34:45 The Future of AI in Creative Work
42:23 Q&A Session
1. Dan is the co-founder and CEO of Every, a daily newsletter focusing on business and technology. He writes about AI as a creative, productivity, and thinking tool in his "Chain of Thought" column.
2. Every has expanded beyond newsletters to offer courses (e.g., "How to Write with AI") and software tools bundled with subscriptions:
- Spiral: A prompt builder for automating repetitive creative work
- Sparkle: An automatic file cleaner for desktops and folders
- Lex: A Google Docs-like app with deeply integrated AI
3. Dan's AI-assisted workflow for reading and writing:
- Uses ChatGPT and Claude to ask questions while reading, helping him understand complex texts and explore ideas
- Employs AI to summarize and synthesize notes, helping articulate main ideas and theses
- Uses Lex for writing, with AI assistance for drafting, editing, and refining content
4. Dan discusses the importance of using AI to understand and articulate one's tastes and preferences, which can guide creative work and decision-making.
5. He explains how AI can help manage personal psychology by reminding users of insights about themselves and assisting in decision-making processes.
6. Dan shares his perspective on AI "wrapper" applications, seeing them as an early stage of what will become fully-featured applications differentiated by user experience.
7. He discusses the potential of AI in fiction writing, mentioning tools like Sudowrite for assisting with dialogue, character development, and vivid descriptions.
8. Dan touches on future ideas he's exploring, such as AI-powered email management and automated meeting summaries for companies.
9. He explains Every's business model as a pyramid, with free content at the base, subscriptions in the middle, and high-value services like consulting at the top, emphasizing that the focus is on the broader audience rather than the top-tier services.
Throughout the discussion, Dan emphasizes the collaborative nature of working with AI tools, using them to enhance human creativity and productivity rather than replace it.

