Memes & AI

Amie: [00:00:00] Hey everyone. Welcome. I am Amie. I've been hosting these workshops for Ben. Today we have Jason with us, and we're talking about something a little different than we've been covering in these workshops. We've been focusing pri primarily, I feel like, on tools to help you build apps with ai.

But today we are talking about leveraging AI in the realm of memes. So we have Jason here, who is the founder and creator of Meme Lord Technologies. And he has built AI power tools that help marketers create, edit, and distribute viral content faster. And his technology is used by marketers at tools like Beehive, HubSpot, Coinbase, and I'm sure a lot more that a lot of other brands that we've heard of.

So I will let you take over, Jason. Sweet, sweet. It's great to meet everybody. Amie's right my tool is used [00:01:00] by everyone from solo creators to public companies to record labels musicians and so forth. Everybody's making memes, so I'm going to drop, yo, what's going on? I'm gonna drop how I'm using ai.

Jason: It's probably not how you expect. And I'm gonna share my screen and show three different ways, if that sounds good. Does that sound good, Amie? All right. Cool. Sweet. Let's figure out how to share screens here.

All right, here we go. All right. Cool. Can you see my screen? Yep. Looks great. Sweet. So this is our meme editor, meme Lord Technologies. And the first thing I'll show you guys a little bit of a demo and then I'll go into how we're actually using ai. So right here you can see all the newest trending memes.

So these are, all examples of new trending ones that are popping off all across the internet [00:02:00] from Twitter to Reddit Instagram, everywhere. And then we've got. All the classics, and love you're very familiar with. We've got videos as well an entire video editor. Maybe loading.

There we go. We've got stickers. So these are like reusable. Memes and whatnot that you could do. We've got an entire upload section. So if you are doing if you work with a brand and you want your logo again and again you get to just have that there. And then you've got your Dan bank, which is one of my favorite parts, which is all all your memes are saved.

If you are a meme Lord, or a marketer or just somebody on the internet a lot, you know that after you make a meme, you lose it. All the time. So we just have everything auto saved to make it easy. So let's jump into how we're actually using ai. Let me drink a little coffee real quick.

All right, so number one is the memes that you're seeing here. We're actually using AI to source them. So how do you find the newest viral trending memes? We are scraping the internet [00:03:00] constantly. We also have a team of humans to confirm what new memes are trending. And really it wasn't, we didn't have to scrape the entire internet.

What we really just had to do was find the overlap, right? So that's the crazy thing about memes is that memes are constantly remixed. And so the same template can be used again and again. So that is secret number one is how we're using ai, right? So we are. Constantly scraping across the internet, finding overlap of meeting templates that are used again and again, and then confirming them with humans.

Number two this is by far my favorite as a meme Lord is something called AI semantic search. So you've probably used AI semantic search, whether or not you realize it. So if you go on something like eBay and you type in gloves and then it comes up with. Other winter clothes, right?

It is connecting the dots. It is using, meaning, right? AI semantics. And so what you can see here is even if you don't know the name of a template, you'll be able to find a meme that works. If I type in [00:04:00] happy, you'll see there are meme templates that don't even necessarily have the word happy in it.

This one, it just says Yippy, right? And so I wrote a book about memes. I literally wrote a book called Memes Make Millions. I've been doing this for years and I can't remember every meme template name, right? And so if you can't remember every meme template name don't feel bad. That is very normal.

Like I am the most online person. I see Brent here, Brent's actually in in my community and has read my book and a user, big user of my software as well. And so he knows I am way too online. And if you if you even if you are somebody who's super online, sorry, I'm just hearing an echo from somebody if you can.

Sure. Mute everything. Still hearing that there we go. So even if you're like super online, you're not gonna remember every meme template name. And also it comes down to the fact that. A lot of meme templates don't have like formable names if they are new ones, right? If they're just like a new one that we've just sourced, we are literally coming up with the name [00:05:00] sometimes, right?

Because they are just new trending images. So that is where the beauty of AI comes in, is we have AI scan and analyze every single image and every caption and every description, and then add context on top of it. So you know this one here, right? This was just an image of a dude that was like jumping for joy on Twitter that we found that was like going viral and constantly reposting.

I don't even know who it was, but it gave, we had AI, scan it, give context, give a description, and now when you type in happy. So let's say you are you're making tech memes, right? That's my niche. If you see me on Twitter, I'm Jason Levin. That is mostly what I post is like startup tech memes in general.

So let's say I'm trying to type in open ai. Alright, so yeah, right here it's pretty obvious it comes with open ai. Open ai, but now you'll see it also comes up with anything that has Sam Altman so you can see how that is super powerful, where if you just type in OpenAI, you'll also come with the founder.

And so AI was able to [00:06:00] look at Sam Altman and say, oh, he's the founder of OpenAI. And then, find that meme and give it to you, right? Or if you do Tesla. You'll see, you'll also get, it doesn't just, not just the ones that say Tesla, but also just ones that say Elon, right? And so you can imagine how much faster this is than just searching for the exact meme template.

So that is AI semantic search, super fa powerful. And just like one of the things that makes it feel more natural. So now we're gonna go into number two. As you can see here, we've got the Grok logo everywhere. So we are, we've fully integrated gr, which is X AI's state of the art model.

And basically there are a few reasons why we're using grok. Number one, it is the most unhinged the least politically correct. When it comes to memes that does matter, right? So you want something that is not woke. You want something that is not pc. This is not like business writing. It's not writing a press release.

This is writing like unhinged content, right? And so [00:07:00] I. That's number one. Number two, grok has realtime access to all the news. Whether or not you like Elon, you can admit X is where everything happens, right? X is where all the breaking news happens. And so Grock has realtime access to all of that, unlike something like chat GPT, which is only trained every whatever, six to nine months.

And then number three. Is that x is the home of memes. So similar to Reddit x is also the home of memes. And and when you ask grok about a certain meme, it completely understands it. You could even ask it about your username and it'll roast you, right? And so you can see here, rather than having, AI go create the meme, we have somebody pick a caption or pick a template, right?

So here's a. Here's a good one. So it's this white lotus template and we say let's say something like venture capital and we'll say grok. And so I'll explain why. We don't actually. So you can see here, it gives a little bit of a a caption here. [00:08:00] And so you can see even grok, like it's not it's not all right, let's try another one.

Finance bros. Even gr, which is the funniest when they realize their crypto money isn't real money after all. So you can see even grok isn't, in my opinion, as funny as the funniest human, and maybe that's just 'cause I do this for a living. But it's by far the best. And there's a bunch of AI meme makers out there that basically rather than you selecting the template, you tell it, Hey, make me a meme about this.

We chose not to go that route. For a couple of reasons. Number one, it creates just way too much slop. I've used all of them. I thought about acquiring the companies. I looked at them. I, talked to the founders. 99% of the memes are unusable. They're either not funny or they're matching you with the wrong template, wrong image.

And also number two is it takes out the entire creativity in fun of it. So you know, here we just have to select a template, give crock context. It looks at the image, it looks at the topic, and then connects the two. And so something else you could also do is, let's just say you have a [00:09:00] caption idea and you wanna say memes make millions, so we'll just grab a caption.

I always find it, sometimes it's funnier on this one. I'm not sure why, but we'll say venture capital isn't needed all the time, right? So we'll try something like that. So you can see grok is like quite unhinged. I have ones where it literally curses and I've had a lot of stuff with that.

So these are, this is how we're using Grok. So now I want to jump into everybody's favorite feature which is blown up the internet. If you guys have seen the JD Vance memes I may or may not have played a role in that. So I'm going to pull this up. Can you still see my whole screen or yeah.

Okay. All right. Cool. Cool. Sweet. So you can see here we've got the JD Vance Meme Swapper. So I made a free face swapper, and this is just using a simple AI, API, where you wanna add an image. Let's add, Zuck it swaps [00:10:00] JD on there. Let's add the email. And so last week, thousands of people were creating JD Vance memes all over the internet.

Absolutely blowing up to the point where JD Vance was posting them himself, right? And so the reason why I did this, it is just a free preview to the actual face swapper inside of our software. So if we go here, this one, I accidentally pushed a duplicate earlier, but if we go here, you'll see we could just do a face swap of literally anything.

So let's say we'll try George Bush and we wanna swap him on Patrick Schwartzen Hager from White Lotus. So you could see we just press swap and boom. Let's drink a little more coffee. That is the secret to good viral memes as always.

Amie: And are you still using graph for this? 

Jason: No. So we're using different API for this. Okay. So I would check out there's something called Rapid, API, which [00:11:00] is a marketplace for all sorts of APIs where I don't even know which one this is. They just have endless at the end of the day, like the people who could figure out the APIs are gonna win, not the people making 'em.

Here we could either download, add to Canvas and then, let's say we wanna do George Bush. Angry about economy. I don't know. I feel like the economy was pretty good back then, but I dunno. Damn that's actually pretty crazy to have a waterboarding reference. There's a whole investigation around that.

That's wild. So now you could see how we're doing AI here. So this has gone insanely viral. And I'll show you some examples of this. So here's one that went insane. I just made this it was right after Elon announced or I guess Elon's. Baby mama announced his latest child. And so tweeted this, 500,000 views and then right under it showed how I made it with our little face swapper, right? So then we'll show another one.

So Palmer, I made ones with Palmer Lucky. Here we go. So ones [00:12:00] with Jason Calcan, Palmer, lucky trying to find the one, oh, here we go, Sam Altman again. So you could see it's very good for like things like replies as well. I'll show you a solid example. Trying to find it here. Lemme find Face Swapper.

Forget where I have it, but you could see it's really good for if you want to get attention in replies I'm trying to find it. Palmer Lucky. Here we go. So when if you guys are familiar with the beef between Palmer and Jason Calcaneus basically Jason Calcaneus the All-in Guy always attacks Palmer.

Lucky Palmer went on the stage at the All-In Summit, attacked him back. And then Palmer tweeted that Jason was, on the Epstein list, right? And whether or not, it's true memes can get attention. So you could see I just face swapped Palmer's face real quick on my own software got 130,000 views.

A ton of followers came from this. I'm not [00:13:00] exactly sure how much, but you could see let's see yeah let's see. View post engagements. Here we go. View post. I don't know why view post engagements and analytics are different, but you can see like 246 profile visits from like this followers isn't right.

It was never right, but 246 profile visits from like a dumb meme right in the comments. And so this is the quickest thing ever. It's just the quickest hack. Like I did this earlier with Elon. I could show you another example. Let's find this sorry, all over the place today. Here we go. So Elon quote, tweets, the cyber truck drop, face swap, right? It is just like an easy hack for standing out on Twitter, make somebody a custom face swap and then, you end up having people retweet it. Like Jason Calcaneus was quote, tweeting our users the other day and posting our memes as well.

Whether you like him or not he's got a million followers and it's. Pretty good for business when he's posting your stuff. So I can [00:14:00] show you a solid example here. Where are we going? Here we go. So this was made on our stupid JD Vance meme maker, right?

And so on top of all this crazy AI stuff there's a lot of other things we're exploring in the future. So I'll show you an example as well. We are starting to explore image to video. So that's already been done with Luma Labs but it, integrating it in a meme software hasn't fully been done.

So we are doing that this week. So that is literally a face swap I made. Threw my, logo on there and then turned it into a video. And so you can see how stuff like this could be super powerful. So this is just another API that I got access to. And I'm gonna be, adding into the software very soon.

On top of that, we also got removing full background. Grabbing just the face, which is really helpful if you're like making stickers or if you want like somebody's face on there and just wanna throw their face in there. I think those are all of the main AI [00:15:00] features.

But I also wanna want to go into questions, answers, and then also jump into some time around like just making memes. And if if you guys have any ideas or around your niche or anything like that very happy to like, do that as well. 

Amie: Awesome. Yeah I vague remember when you announced me, Lord.

And I'm trying to remember, did you create it before ai, took off or did, was AI what like. Basically, did you build it before you could integrate ai? This is what I'm trying to ask. 

Jason: Yeah. So I launched it six months ago and have been and have been adding ai different features.

But really it started out very manual. Like it started out, no, no real AI or anything like that. It's it is pretty crazy, just like. Every time a new AI model comes out, anytime like a new API releases there's just so much more that you could do. So it's it's absolutely crazy.

Staying on top of this stuff, subscribing to stuff like Ben's bytes, super important. I'm not paid to say that, but [00:16:00] if you wanna find out about all the newest AI models and their capabilities, then it's really helpful. I also I love the Bens bytes news forum that you guys have, like the, almost like the Reddit mini thing.

I find that really helpful. But if you wanna stay on top of like. All the newest models. I definitely like you, like it's so powerful. There's just new stuff every single day. It's actually overwhelming, scary. It's harder to sleep than ever 'cause there's so much to do. But yeah. Yeah, I guess that was a long answer, 

Amie: oh, that's great. It's interesting that you mentioned like the. You spent time talking about semantic search. And it's wild how much that does matter when it comes to a meme tool, like when I'm been in a hurry and I'm just like trying to create like a meme real quick. It's it's worse when you're typing in something and it like, is not bringing up anything relevant.

Like it's yeah. So that is a very important future. Yeah. 

Jason: 100%. 

Amie: Yeah. I'm curious and you don't have to realize if you like, it's your secret sauce, but what are you using for scraping? I feel like there's just so many different, ways [00:17:00] to skin the cat type of thing with ai. 

Jason: Yeah.

I'm just using another one of those like random APIs, honestly. Rapid API has everything. And you don't need anything too fancy 

Amie: okay. That's helpful. Yeah. Yeah, because there's a bunch of tools like Uma and I've been exploring some of those API marketplaces as well.

Jason: Yeah. Yeah. I yeah I wouldn't recommend breaking the bank on it or anything yeah. 

Amie: All right. And then you said you like do have like humans, which I would, I'm gonna say like humans in the loop process. Yeah. 

Jason: Yeah. I do as well. Yeah, so basically like when AI is scraping for memes the problem is that it'll come up with a lot of false positives.

And so we were not comfortable, I wanted it obviously, like as a business person, I wanted just pure ai 'cause that's more profit. But I also want a good user experience and I don't want to be sent bad memes, right? I don't wanna be sent stuff that isn't memes. I, so for example we were [00:18:00] accidentally we never published that stuff, but we, a stock chart that everybody is posting? Is that a meme? No. No, it's not. But is it a repostable viral image? Yes. Like it's, it could be confusing, if that makes sense. 

Amie: Yeah. That makes sense. 

Jason: Yeah. Yeah. 

Amie: All right. Does anyone have any questions? And if you okay. Can you share some examples of how Maiming has helped you or anyone else's business in terms of traction?

Jason: Yes I can. So I could share a ton of those. So let me pull some stuff up if that's okay. Gimme one second. Sure. All right, here we go. Actually, you know what I will show, I'll show this, which is really helpful. Right here, like you could see for our users, we actually have something which is like a meme led growth.

And I just added in here so you could see like the month things, what was it? November? I was at, 30,000 followers and then February 34 and [00:19:00] now up to, 35 on Twitter. So A that's extremely helpful. But b on top of that, just like extremely helpful for getting attention on Twitter, like in any sort of way.

It's, who cares about followers. Like it's about the financials at the end of the day. So if you're whether you're like using it as an ad or you're just trying to drive interest super powerful. And so let me show you like the best way to do that. It's literally it sounds stupid, but I.

It's literally driven millions of revenue for friends of mine and whatnot, but it's just plugging underneath a viral meme. So I'll show you Chris Backy. So you've definitely seen his stuff. So he sold his last business to to x to Elon for a hundred million and drove $3 million in revenue from viral memes, right?

Just from memes. And so all he does is like underneath a viral meme. He just plugs whatever his software he was working on, he's already exited three businesses, same tactics. So I'll show you show you some examples. So like this, right? [00:20:00] Obviously this one doesn't matter much. This didn't go that viral.

Not every post is gonna go viral, but you go somewhere like this, let's go, 126,000, okay? 500,000, right? And boom, right? 10,000. Views. Right? Just on that Totally for free. Took me a second, right? Took me a minute. No BS fancy AI agents, and if you use UTM tracking, you could actually track how many signups, right?

Another example. Yeah. So see here so constantly just underneath you just do the plug right underneath. And it, it sounds dumb, but it absolutely works. I see. Business is doing it all the time. So this is one of my customers. They are yc back, they just raised, three or four mil, 3.7, and Weiwei, the founder, does this all the time underneath a viral meme.

We made this one for them underneath a viral meme. All right. I guess you didn't plug on this one, but on other ones we'll plug it all the time. Another one, I'll show you another [00:21:00] company, tri Fondo. So this is another YC backed company one I actually invested in and they constantly are doing the plug.

So really only on the most viral posts is when it works best. So let's try to find some, let's see.

I should have found some.

All right. I wish I had a, I wrote a whole post about this actually. Here we go. I. Here we go. So you can see here Weiwei, made a meme, drove sales right close. The, for first deal source from this meme. So B2B sales done with memes, right? For AI engineers. And what's the ROI of that?

Insane when you think about it. Five seconds to make a mean 10 seconds and you're driving six figure contracts. Here we go. So here's a great example for David. Do you talk to your users? I am the user. Did you file your Delaware franchise? Because it's an accounting SaaS. Another one. Here we go from their brand account.[00:22:00] 

Boom. So here's another customer of mine. It's called One Up. They they are sales SaaS drive 90% of their pipeline all from memes, right? They just raised four or five mil. But you could see read about them in Tech Crunch 90% of their pipeline from viral memes, absolutely insane. Another good example as well is a company called hea which you might have seen their stuff.

They're basically AI stuff for investment bankers. And so their main tactic has also been viral memes. So they work with a bunch of finance meme pages on Instagram stuff you're probably familiar with. Liquidity, high yield, Harry Trust funder. Basically just pay them to do ads.

So there's a lot of different tactics. I talk about a bunch in my book. There's everything from growing a meme page and selling ads on it, which is basic to like building software and then using memes to promote it, which I think is like the highest leverage possible. So it really depends like how crazy you want to go with it.

And then there's a lot of people similar to Ben's [00:23:00] Bites, like Ben was a subscriber and a lot of newsletter writers on Beehive are also subscribers because it helps you promote your newsletter. Which I, I've used that all the time for the same reason. A long answer but there, there's a ton of examples out there.

Amie: Yeah. Rob wants to know, he wants to start using memes to build a professional community. Do you think memes would work in this context and do you feel like memes work as effectively outside of Twitter X, like on LinkedIn or other social platforms? 

Jason: Yeah. Yeah, so I think Twitter X LinkedIn memes are absolutely killing it.

I could show you an example here. Sorry, I'm my Google Chrome or is going nuts. So LinkedIn memes are going absolutely wild in general. So we'll show you some solid examples. That's fine. Some good ones.

Let's see, yeah here's a little Baltimore face swap. Generally yeah, so this was made on my software. My friend Jack ve, [00:24:00] he posts memes all the time. 44,000 followers. All these made on my software. A ton of these as well. So yeah it's definitely doable.

You, you can still be taken seriously. I just had a founder subscribe to our we run like a meme agency as well, where we do the memes for you just had a founder who sold a company for 50 million subscribe to, for viral mees like. The most serious founders are still doing it. You'll still be taken seriously as long as like you're building cool stuff outta 

Amie: curiosity when you're like doing the agency, meaning what does that look like when you're talking to customers?

Are you, obviously people have like their brand voice and tone, so how do you thread that needle when it comes to 

Jason: yeah. 

Amie: Humor side of memes. 

Jason: Yeah, so that's a great question. So basically that's the, that's probably the coolest part of memes is that all memes are compatible with different industries.

So let's say we have, this meme here, we'll take the original version, or maybe we'll take a, let's take. This one's easy. So [00:25:00] they were scary. The numbers were scary, right? So maybe this is about a finance app and we try to understand what problems is your finance app solving, right? So that's the main question is like, what problems are your customers facing that you can make memes about?

Humor comes from problems, right? And so what problems are they facing? And so say you're a finance app that. Helps people not spend money on coffee, right? So when you look at your coffee purchases, right? But now let's say, nope, you're not a finance app that makes coffee. You are actually an accounting SaaS, right?

When you look at your tax returns from last year, right? So memes they are. Constantly rem mixable, right? So the idea of a meme comes from the book, the Selfish Gene by Richard Dawkins. And the idea is that it's constantly rem mixable, right? It is a rem mixable idea that lives on and so I.

These templates [00:26:00] are templates, similar DNA templates where you could use them in any single industry. So for us, when we talk to our agency customers, the number one thing we ask is what problems are you facing? And then the number two is, who can we not offend? Because there are some people where you can't piss 'em off.

For example I worked with one company where they served founders and the client, was very weird about not offending them personally. I think that's a great way to get their attention, make them laugh if somebody is, cool enough to laugh at themselves as a good thing.

But some people are very cautious about that. They don't wanna offend. Maybe it's a political thing. We shy away from sex, drugs, pol politics for agency stuff. But yeah, it's the big things are what problems are people in your industry talking about?

And sorry. And and who can we not offend? But really a lot of it is also a vibe alignment process, I would say. Where on day one we might not get it perfect. But people give us feedback over time and our [00:27:00] team generally does pretty well. We have, everything from.

Big crypto brands to mango suppliers, literally like a mango e-commerce brand. Who I love their mango. So 

Amie: I feel like me is like a great way to make maybe a boring company. Yeah. Interesting. And on social, like sometimes you're, like every company really needed a social presence, but I feel like Memeing is like a good way to maybe solve that problem.

Jason: Yeah. Yeah. I saw Matt ask, could a marketing agency owner use this tool? Absolutely. There's no licensing limits around this stuff. Like meme templates are completely rem mixable. If you're doing stuff for, public companies talk to a lawyer maybe, but even those, are posting memes all the time.

Porsche, Coca-Cola. And a lot of big companies in general, the morning brews of the world are posting memes. So you're definitely fine. But back to what you're saying, Amie, about turning boring brands into. Enjoyable. I actually just wrote a piece for [00:28:00] my friend Tom Alder.

From boring to billions. So it was all about, you guys have seen ramp RAMP is like, RAMP is the most boring business in the world. It is, sorry to curse, it is fucking B2B payroll. Who cares? Nobody should care about ramp, but they make it really fun and entertaining and that's why it works, right?

Is because they're able to make it funny. And so you could see a ton of examples here is, you know everything from, sorry, everything from stuff like this, right? So this is all right. Exact formula that I said, right? The problem that CFOs are facing, and then just a funny meme that fits with it, right?

That could see how this would work. The same way for an HR SaaS or an AI SaaS or whatever. Somebody asked A-P-I-A-P-I is coming soon, so I got you. Just subscribe, hit me up. We have a feedback thing and just let me know as well. So again, like just facing the exact same problem [00:29:00] the exact same formula, right ramp should not be this cool.

Like they really shouldn't. They are like so boring. Like it is just boring B2B finance, but they're able to make it fun by doing this. And like the same with Fondo, right? Like I'm investing in only startups that use. Me marketing like that is my entire thesis that I'm doing and building a fund around is because I think humor is the way you stand out in the age of AI when chat GPT takes over and it's just boring slop everywhere.

How do you stand out? You'd be human, you'd be authentic and you'd be funny, right? That's why I doubled down on memes two years ago was this exact reason. And so Fondo boring as fuck. It is accounting. But they stand out and wanna know who needs accountants is young founders, one who loves memes.

Young founders. So perfect combination there. So yeah. Sorry, that was a rant. I was going all over the place there. 

Amie: You're passionate about it. I can tell. 

Jason: I am. I'm gonna drop some more articles here. I've. Written [00:30:00] constantly about it. So there's there's quite a lot.

Amie: While you're getting some more articles cam is wondering what's the process like for adding new memes daily? 

Jason: Yeah. So the process, like I said, is a mix of AI and human, so we use AI to analyze, scrape across the internet, compare, find viral memes, and then basically it's like an approval process.

So we oh, I, I guess I forgot to show this feature 'cause it's not ai. I was like only focusing on the ai. But you can see here, like when you click on examples, you'll see like we add a bunch of examples too. So like. When people, this is like a huge thing people requesting was like, Hey, this mean template's cool, but like I don't know how to use it.

So we like literally it sounds stupid, but we just manually add the screenshots. Like we don't have an automated formula for this. I wish we did, but we just straight up like online screenshot them. Yeah, like sometimes you gotta do the unscalable things, even in this age of ai, but like you can see you're just like.

Add in, we, we add in screen screenshots to give you ideas, right? So basically we, we use AI [00:31:00] to find, viral memes, find the overlap, find a bunch across the internet. Pick the best examples. Are there a bunch of funny examples out there? And then we add 'em to the database. And also, I guess I, I forgot to mention this too, is we send SMS alerts for new viral memes, telegram alerts, and a daily email wrap up as well of all sorts of viral memes and all the newest templates.

So not only do you get them here, you also get notified about the meme templates. That way you don't forget and you can jump on them asap. 

Amie: Do you feel like there's a shelf life on a viral meme? If it's been eight out? Yeah. You haven't posted? Yeah. Do you like abort and wait for the next one?

Or what are the rules there? I. 

Jason: Yeah, so you obviously wanna be as fast as possible, which is why we have the SMS and Telegram alerts is for speed. But it really depends. Like it's really weird. Some memes like stick longer than others, right? And a lot of people have tried to build like.

Bullshit meme, coin prediction things. I'm personally not interested in that. I don't gamble, I don't put money on meme coins, [00:32:00] surprisingly, like I just use it for marketing. If you 

Amie: don't do that, then no one should do that. 

Jason: I know. Yeah. I don't touch it. A lot of people have.

Tried to pay me a lot of money to get into it and be a, be an influencer that, shills some bullshit. But I, that's not how I work. I use it for funny marketing and to help people make money and go viral. But could anybody have predicted that this would've lasted longer than like a different meme, right?

It's no, you can't really predict that. One thing I will say though is like. It feels like memes are lasting shorter and shorter than ever, which is why you have to be on them faster. Like every day. It feels I don't know if you guys have noticed this, but there's a new current thing every single day, like multiple times per day.

And I think it comes down to the fact that there's so much happening in the news. We're all more connected and online than ever. I think Covid accelerated that. And I think also it's a race for clicks. Everybody has seen how much money there is in media, social media, so there's just so much content being [00:33:00] produced.

So really at the end of the day, like speed is the name of the game, which is why like the SMS alerts and stuff like that, why people pay more for that is 'cause of that if you're like very serious about this stuff. Yeah. 

Amie: Interesting. In your personal opinion it doesn't, I understand like for some brands it's probably advised, but you were doing an assessment of someone's like meme game and you saw what they have posted, like a Drake meme, would you be like is that, do you feel like they're, like, that stuff is I don't know, cringe, like Yeah like it's overdone. Like it 

Jason: yeah. So I don't think so, honestly.

Like really depends. So it's funny, like it doesn't really matter, I really recommend you guys read an article I wrote. This is like one of the best things I've ever ridden. Not gonna toot my own horn or anything, but it's called Cringe is the New Cool. And I know it's helped a lot of people.

And basically just the idea is like there's always gonna be some. Person out there who calls you cringe. It's like a very subjective term. Like it is an insult that like means anything that anybody could say, right? I have this article or this photo in an article, or one of 'em where it's it's [00:34:00] Travis Scott performing for 10 fans, right?

Travis Scott performs. It's stages. Like three years ago he performed at such big stages that people died from getting trampled. But if somebody saw him when he had 10, fans wanna know what they'd say he was cringe. And it's the same thing, like people will just throw that out there, they'll call it cringe because they're either afraid or they just don't even know what else to say.

If you think it's funny and it makes you laugh, then it's gonna make at least one person else out there laugh. It doesn't matter if it's an old template or not. If it's funny, I don't know. That was a deep answer to a silly question. But I don't know.

Also, it's, I heard the chat, like 

Amie: sometimes I send meme ideas that I'm, yeah. So I, but I get nervous sending like ideas. Yeah. Gen ZMY 'cause I'm like, oh, I'm, I don't want, I 

Jason: know 

Amie: the Gen Z to think the millennials. 

Jason: Yeah. It's the best response. Anytime somebody says something cringe. Just cringe is a new cool.

That is my reply every time. And it like immediately shuts 'em up because they just have nothing else to say. Yeah. So definitely recommend [00:35:00] doing that. Also I don't know. When you think about physical co physical comedy, right? Like just getting philosophical here on comedy, right? You think about Charlie Chaplin in the 1920s.

You think about like Mr. Bean in the early two thousands. Like you think about Jim Carrey physical comedy, stuff like that, is gonna last forever. It's been around forever. The same as like humor and viral memes in general, or like funny memes like, humor just continues to last.

If something's funny, it's gonna be funny. So when you're on online, are you, is there like a threshold for you when you're like, okay, this is gonna go viral? When you see something posted is it like two three times? So certain people posting it the amount? Yeah. 

Yeah. I feel you'll notice like when you scroll a timeline and you start seeing here's a template, right?

There's definitely potential there or something. And like you see it getting reposted again and again. Like right now, like this guy Harry Sisson or whatever, posted this photo of him and his girlfriend, like that might get turned. This one was made by one of my [00:36:00] users. When he made this my buddy.

Christophe everybody started posting it. You're like, oh that's gonna start popping off. I don't know. I think. I it's hard to say, like for me personally, I know like my account, like once it hits, 300, 400 favorites, it's gonna go like viral generally. But that's the thing about Twitter, LinkedIn in general you just have to keep posting through it.

I've been on Twitter since, let's see, 2011 when I was 13 years old. I, even through every algorithm change. Like you, you can't plan it. You just keep on tweeting, keep tweeting your ideas. Like it never happened, right? Like there was no algorithm change. That's the only way to get through it is just keep posting through it.

Yeah, when it comes to going viral, like not every meme, not every post is gonna go viral yeah. 

Amie: Yeah, definitely is, but it's definitely hard to gauge to the effectiveness with the algorithm sometimes, if you don't post a lot, like it might not be, but it's not funny. It just might be that enough people haven't seen it.

So that's always a tough one. Yeah. 

Jason: Yeah. A hundred percent. 

Amie: Awesome. This has been like a really [00:37:00] fascinating conversation. I feel like 

Jason: sweet, 

Amie: it's relevant to if you're into social marketing I find it to be an interesting topic. And I feel like it's always a good default like tool to have in your like marketing belt to know how to, to meme and the tools to do and there's a lot of crappy tools.

I would definitely recommend Meme Lord. Because Jason's like the guru of memes 

Jason: I appreciate it. Sarah is all over the place. This was a lot of fun. I, it's my first time doing a demo of just the AI feature, so I felt a little frazzled. But I had a good time and really appreciate what you guys are doing for AI and stuff.

Ben's bites is dope and have been following it since the beginning. So tha thank you so much. Yeah. For having me. So 

Amie: yeah. Awesome. And then for those that are here, of course this will be available to wa rewatch and everything on the Bens Bytes website. So thanks everyone for your time.

Looks like everyone's really appreciated this session and your insights. So yeah. Thank you. Sweet. We'll see you again. [00:38:00] 

Jason: Thank you. 

Amie: All right. Bye.