Create content in your brand voice with Claude styles

Tips and tricks for creating and writing with Claude ‘styles’, to automate content creation in your voice.

AI chatbots like ChatGPT and Claude are great at generating text content, but getting their outputs to match your brand voice and tone can be challenging. The Anthropic team is tackling this problem head-on with the new release of Claude Styles.

Claude Styles lets you customize Claude’s responses to match your communication preferences, tone, and structure. You can create multiple Claude Styles and switch between them within the same chat window.

This feature is similar to other AI content marketing tools, like Spiral or Jasper. But what’s helpful about this new release, is that if you’re an avid Claude user, you now don’t have to go to another tool to support your custom content workflows.

We’ll quickly show you how to access Claude Styles and then dive into how to get the best output results from this new feature.

Steps we’ll follow in this guide:

  • Work with Claude's default writing styles
  • Best practices for creating a custom style
  • Testing and refining your custom style
  • Additional use cases for styles

Let’s dive in!

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