Welcome to the third tutorial in our Building an AI-powered sales funnel course!
The previous tutorial saw us extracting targeted leads using Apollo. Now, the next crucial step in building an AI-powered sales funnel is enriching that data. This will make your outreach more personalized and more likely to capture your leads’ attention.
Clay is a powerful AI-based enrichment tool that can help you discover detailed information about both companies and the people who work there. In this tutorial, we'll walk through how to import your prospect data into Clay, enrich it with valuable additional information, and prepare it for personalized outreach campaigns.
You'll need:
- Clay account
- Apollo CSV export from the previous tutorial (or any CSV with company data)
- HubSpot account (or another CRM)
In this tutorial, you'll learn how to:
- Import and prepare company data in Clay
- Find and enrich contact information
- Add valuable context through multiple data enrichment layers
- Export enriched data to your CRM for outreach
Let's dive in!