Welcome! This is the first lesson of our How to run your agency with AI course. Before we get to building anything, we’re going to cover some foundational learning.
In this introductory tutorial, we'll explore:
- why you should use AI in your agency
- the challenges that come with doing so
- and the workflows and core AI tools taught in this course that you can implement across many of your agency processes
This course is focused primarily on the GTM and sales functions of an agency, not fulfillment workflows. But the foundational processes and AI tools taught in this course can surely be applied to many of your agency fulfillment processes too.
By taking this course, you’ll learn to streamline agency processes like strategy development, client acquisition, data analysis, and more.
Let’s dive in!