Welcome to the second lesson of our How to run your agency with AI course.
In this tutorial, we’re going to work with ChatGPT to develop a Go-To-Market (GTM) plan for our agency. We’ll start by identifying personas to target our services to, develop a quarterly marketing plan tailored to our agency offerings (and our customer personas), and finalize this strategy with KPI and success metric generation.
We’ll create all of this content with ChatGPT and store it in Notion to centralize our agency GTM data in a shareable internal data hub.
Steps we’ll follow in this tutorial:
- Identify buyer personas for your target market
- Generate outreach emails for each persona
- Add persona data to a central location
- Build a quarterly marketing and business development plan
- Set KPIs and metrics for success
Tools needed:
Let’s get started!