Effective marketing isn't just about reaching customers—it's about reaching them through the right channels, at the right time, with the right budget. Maximizing your marketing budget's impact is crucial for business growth, but determining the optimal allocation across channels can be challenging.
In this tutorial, you will use AI to:
- Prepare and visualize your marketing performance data
- Compare ROI and CAC for each channel
- Develop scenarios for budget allocations
- Produce an optimal marketing mix
Let's dive in.