Tailoring outreach for different social platforms

How to automatically draft outreach messages for LinkedIn and X based on your leads’ personal information.

Welcome to the fifth and final tutorial in our “Automating prospecting and outreach” course!

You’ll learn how to tailor your content outreach to different platforms, ensuring your messaging remains consistent while adapting to platform-specific norms. Specifically, we’re going to take email outreach drafts created in the previous lesson and build a few AI systems that can auto-convert them to content suitable for LinkedIn and X.

We’ll do this in both ChatGPT (using a custom GPT) and Lindy, so whether you want a chatbot experience or an automated workflow for this process, you’ll have the tools and prompts needed to make this happen.

Steps we’ll follow in this tutorial:

  • Gather platform requirements and generate a system prompt
  • Create a custom GPT for content transformation
  • Update Lindy's workflow to auto-generate social copy

Tools needed:

Let’s see how it’s done.

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