Mastering sales prospecting using Apollo

Learn how to effectively use Apollo to identify and build a list of high-quality sales prospects.

Welcome to the second tutorial in our Building an AI-powered sales funnel course!

Finding the right potential customers takes time and effort. You need to know who's most likely to need your product or service, and then find companies that match that profile.

In this tutorial, we'll use AI together with sales insights and engagement tool Apollo to filter and find customers that fit our ideal profile.

These are the steps we’ll follow:

  1. Create detailed ideal customer profiles (ICPs) in ChatGPT
  2. Turn the ICPs into precise search filters to use in Apollo
  3. Conduct searches in Apollo and export prospect data

You'll need:

  • An Apollo account (Free plan for testing, Basic plan recommended for full export capabilities)
  • A ChatGPT account

Let’s get to it!

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