Analysing social media engagement data

Walk through using AI to analyse social media engagement metrics.

Picture this: you're starting your workday, you’ve had your laptop open 5 minutes, and PING. The CEO wants an update on the company's social media performance, and they need it ASAP.

This may seem like a mammoth task but, with ChatGPT by your side, you can transform raw data into insightful, actionable information in no time. Whether you're reporting to senior management, identifying top-performing posts to reshare, or crafting new content strategies, ChatGPT is the tool for the job.

In this tutorial, we'll walk you through the process of using ChatGPT to analyse your social media engagement data; specifically:

  1. Defining your objectives and key metrics
  2. Gathering and organising your data
  3. Asking ChatGPT for analysis ideas
  4. Performing simple and complex analyses with ChatGPT
  5. Creating a visually appealing report or executive summary
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