Creating a brand style guide is not just about making sure your logo looks good on everything. It’s a strategic blueprint that shapes how your business communicates, connects, and grows.
This tutorial focuses on brand strategy, messaging, and positioning to form a comprehensive, strategic approach to branding. It’s the deep work that precludes designing and putting together a style guide. We’ll be using ChatGPT, but you can use other AI tools like Claude or Gemini too.
By the end of the tutorial, you’ll have built a comprehensive brand style guide that:
- Ensures consistency
- Aligns with business goals
- Maintains brand integrity across all channels
You’ll learn how AI can can improve not only the efficiency but the depth and strategic impact of branding work.
Let’s get into it.