In today's fast-paced digital world, ensuring your content strategy meets the needs of your target audience is crucial for engagement and conversion. With the help of AI, we can optimise our content strategy by identifying what our audience is seeking but not finding on our platforms.
This tutorial will guide you through the process of using AI for content gap analysis.
In a nutshell, we’ll connect Google Sheets with OpenAI to analyse content, then use ChatGPT to help us identify gaps and suggest ways to fill them. Here are the steps we’ll take in more detail:
- Define your target audience, and their main needs and problems
- List all your content in Google Sheets
- Integrate Google Sheets with OpenAI
- Request OpenAI to summarise the key themes/topics of each piece of content
- Use ChatGPT to identify gaps by cross-referencing the summary with your audience needs and problems
- Use ChatGPT to generate content ideas that fill the identified gaps