Diving into the world of social media customer support can feel like trying to solve a Rubik's Cube—challenging but definitely doable with the right strategy.
In this tutorial, we will explore the process of crafting guidelines for engaging with customers on social media platforms to provide effective and public-facing support. By following these guidelines, you will be able to build strong customer relationships and address their needs efficiently.
Setting the scene with voice and tone
Your brand’s voice on social media is like choosing the perfect outfit for a first date; it has to be just right. Whatever your brand, make sure your voice across your social channels matches up with who you’re trying to woo—your audience.
Here’s a prompt you can feed into ChatGPT to help you establish the right tone.